It's easy to say "oh anyone could do what Marvel's doing", just like it's easy to say "Oh what Tolkien did isn't so special: just make up a fake Dictionary of terms, set your story in a fake medieval world but with Magic, hint at some broader backstory, and Whallah!".
Except no one did it before Tolkien.
Ask the Suits at WB/DC how obvious and easy it is to create a shared universe over multiple major motion pictures and have it seem fresh and innovative enough that people come to see them *and each movie earns a profit* over a span of 9 years.
This isn't like previous movie series, where the studio just slapped a name on a script so people would recognize the characters/Stars.
Marvel's introducing more and more "out there" concepts with more and lesser known actor and creators. Tell me a freaking talking Racoon in Space is an obvious or "automatic" concept.
I'll admit Dr Strange was more pedestrian in terms of plot and characterization, but the visuals were eye popping (specifically the Psychedelic imagery) and the resolution to the plot was actually pretty different and personal. It's easy to lose sight of that because yeah, Dr. Strange had an awful lot of "safe" choices in it (would have much preferred more Psychedelic stuff vs the boring Inception imagery), but Strange spending what could be hundreds of years in subjective time being ripped apart yet always coming back to bargin is pretty much the opposite of what Tony Stark does at the end of Iron Man 1,2 or 3.
Edited by Cylon Baby - Yesterday at 11:18 am